The New Morris Eight Series E incorperates in its design many progressive and desirable features of outstanding importance to the owner and is a worthy successor to the amazingly successful Series II models.

The New Morris Eight is in every way a bigger and better car, easily holding its own with the majority of Tens in spaciousness, comfort, preformance and luggage accommodation, while definitely outstripping them on the score enconomy.

It can truely be said that the New Morris Eight provides for the first time real big car motoring at small car cost

The engine has a been greatly improved by the incorperation of a couterbalanced crankshaft, improved cylinder head, tin coated pistons, improved lubrication and redesigned manifold, while the chassis and body work are replete with good features, amongst which may be mentioned the easchaire type adjustable front seats, four speed sychromesh gearbox, flush fitting sliding head with concealed drainage, self cancelling tracfficators, compensated voltage control, inbuilt luggage accommodation, opening widscreen with central control, and the special provision for rendering the bodywork weather proof and silent.

General Construction
The New Morris Eight Series E consists of a new powerful engine side valve engine built in unit construction with a four speed sychromesh gearbox, mounted on a chassis od advance design, with double box section side members of exceptional strength. Transmission is by spicer tubular propeller shaft with needle type universal joints and the rear axel is of the three quarter floating type with spiral bevel final reduction gears and differential. Suspension is by improved semi elliptic springs, controlled by piston type hydraulic shock absorbers. The wheelbase is 7 ft 5 in. and the track is 8 5/8 in at the front and 3 ft 10¼ in. at the rear.

Engine
The four cylinder side valve engine of the Morris Eight Series E possessesa bore of 57 mm and a stroke of 90 mm, giving a cubic capacity of 918 cc and a treasury rating of 8.05 hp.

The cylinders are cast in one with the skirt of the crankcase, which is liberally reinforced with internal webs to provide a structure of great strength and rigidly. The crankshaft is of the counter balanced type with three large bearings ensureing freedom from vibration. Every crankshaft is carefully balanced to very close limits and the main bearings have steel backed white metal liners. The connecting rods are of steel with full ring steel backed replacable white metal bearings. They are carefully balanced individually and the complete assemble of connecting rodsand pistons are equalised in weight to within 0.2 oz, as in best aero engine practice.

The pistons are of low exspansion aluminium alloy and they are fitted with three rings two compression and one oil control. The pistons are tin coated to ensure freedom from pick up and split skirts. The valves are operated from a three bearing camkshaft situated in the upper portion of the crankcase. The camshaft is driven by a silent duplex roller chain which privdes a trouble free drive possessing very long life. Hollow chill cast tappets of large diameter are fitted. Valve adjustment is by adjusting screws on the valve tappets. There is a large breather pipe discharging well belowthe body which ensures perfect crankcase ventilation. and avoids condensation. The engine is mounted on the chassis by floating rubber connection which effictively damp out the least trace of engine vibration and the one piece exhaust system is also rubber insulated.

Sychromesh Gearbox
The four speed is provided with sychromesh engagement for second, third and fourth gears, which are of the silent helical type. The gearbox is fitted with an accessible filling orfice and dipstick oil level indicator.

Lubrication
A large spur gear pump located in the sump and driven by helical gearsfrom the camshalf supplies oil under pressure to all main bearings, big end bearings and camshaft bearings. The delievery from the oil pump is sufficiently large to ensure adequate lubrication, even under unfavourable conditions. The oil intake in the sump is protected by a metal shield and extended oil intake pipe and also provided with a cylindrical gauze filter. The pump is fitted with a non adjustable relief valve. The chassis is lubricated by high pressure oilgun accessibly located nipples.

Cooling System
The cooling water is circulated by thermo syphon action. The water passages are carefully proportioned to ensure even cooling. A cooling fan is also fitted.

Carburation
An S.U. automatic piston type carburetter with adequate control over mixture strenth for easy starting, supplies the working mixture. The mixture control is conveniently mounted on the facia board and is interconnected with the throttle control so that the correct throttle openning for slow running when cooled is obtained automatically. The carburetter is provided with an efficent air silencer. Particular attention has been given to the carburetter system with a view to giving maximum economy without the sacrifice of performance. The improved induction manifold provides better distribution and is provided with an adequate "hot spot". The fuel feed is by S.U. automatic electric pressure petrol pump.

Petrol Tank
The petrol tank is mounted at the rear of the chassis and has a capacity of 5½ gallons. Its contents are clearly indicated by an electrically operated gauge on the gacia board and the tank is fitted with a large vent to facilliate rapid filling.

Transmission
A single plate dry clutch with cushion hub and single pointed adjustment provides smooth ebgagement with light action and the minimum attention. A spicer tubular propeller shaft with needle type universal joints at each end serves to transmit the drive to the rear axel.

Rear Axel
The rear axel is of the three quarter floating type with spiral final reduction gears. A scientific system of gear selection and assembly is employed to ensure maximum efficiecy.

Four Wheel Brakes
Fully compensated foot brakes of the internally exspanding type operated by the Lockhead hydraulic system, ensure the maximum possible braking efficiency. Their certainly of action is maintian under all conditions, as there are no bearings to wear or need lubrication or cables to stretch. The brake shoes are of steel and lined with high efficiency linings. The hand brake is provided with adjustment from the driver's seat and operates on the rear wheel by cables totally enclosed in grease packed conduits. Special provision has been made tp prtect the brake gear against weather.

Steering
The steering gear is of the cam type and carefull design of all steering compoments has resulted in exceptionally light steering which is particularly suited to lady driver's. In spite of the lightness of the steering, it is precise in action and free from any tendancy to wander. The steering is also particularly free from road shock reaction.

Suspension
Semi elliptic springs of great length are fitted fore and aft and are controll by hydraulic piston type shock absorders. The front spring eyes are fitted with silent bloc bushes and the shackle pins at the rear ends of the springs are fitted with screwed bushes, ensuring long life and minimum service attension.

Wheels
Five detachable spoked disc easy clean wheels with Dunlop 4.50 - 17 are fitted. The wheels are held in position by six nuts of the reversible type and are fitted with snap on hub covers. The spare wheel is carried in a seperate compartment at the rear and is completely protected from the weather. It is easily removed.

Ventilation
Special care has been taken to ensure adequate ventilation. The windscreen on the saloon has top hinges and is adjustable up to a wide openning by a single central control of the winding type. The windscreen can be opened to a wide abgle for clear vision in fogs. On the saloon all doors are of the winding type. On the open models the windscreen can be folded flat on to the top of the scuttle for clear view.

Seating Accommodtion
The fronts are built on a steel frame work with a floating spring foundation for the upolstery, ensuring the maximum riding comfort. The driving seat of the four door saloon is mounted on flush type runners and has a simple and positive means for adjusting the position. The passenger's seat is also adjustable for position. Exceptionally good leg room is provided for the rear passengers, while the wide rear seat is uplostery on particularly generous lines and has an elbow width on 47 in. In the case of the two door saloon and open tourer models both front seats are hinged in addition to be adjustable.

Jacking System
The standard jack equipment consists of a special corner jack adapted to hook under the bumper bar brackets and is equipped with a screwed shaft which can be actuated by the wheel brace. The jack is conveniently housed on the dash

Luggage Accommodation
The New Morris Eight Series E is fitted with a large inbuilt luggage compartment with external access by a large hinge lid. With the lid closed, the space available for starage is nearly 5½ cubic feet. Special provision has been made to render the luggage compartment water tight. In addition there is a large parcel tray beneath the facia board which extends the full width of the car> The parcel shelf has a level floor.

Electrical Equipment
The electrical equipment is of the 6 volt type. The distributor has automatic advance and retard control and is driven from the camshaft by helical gears. The large dynamo is belt driven and is fitted with compensated voltage control . The positive earth system of the wiring is employed. The starter motor is of ample capacity to ensure an instance start under the most trying conditions and its engagment is by sliding pinion. The stater switch is hand operated and located on the facia board. Special three lamp equipment is provided, including sunk head lamps with dip and switch mechanism operated by a single acting foot control switch which dips the lights on one depression and raises them on the next. The side lamp bulbs are incorperated in the head lamps. The horn push and self cancelling tracfficator switch are mounted in the center of the steering wheel, while all other switches are accessibly mounted on the facia board within easy reach of the driver. An easily controlled windscreen wiper with silent drive and motor located on the engine side of the dash is fitted to the saloons. On the open models the electric wiper is mounted at the top of the windscreen. The single large 6 volt battery is mounted under the bonnet on the dash bulkhead. It is easily accessible and is provided with non spilling vents. An automatically actuated stop light is part of the engine.

Body
The floor is devoid of footwells and the interior us unusally spacious for a car of this horse power. Great care has been taken tp prevent noise, draughts and the ingress of water. The body is scienifically lined with sound deadening material and the front of the body is constructed so as to isolate the body from the engine heat and fumes. The doors are fitted with an efficent rubber draught sealing strip and the roof guttering is carried right down in front of the door opening to discharge rain water well below the door. Door window garnish frames are prepared in modern plastic material od attractive appearance and great druability, with facia board to match. Pile carpet of the anit fraying rubber inserted type cover the floor, while the interior upholstery is carried out in simple but pleasing style and is particualry comforable. The intructment equipment includes oil gauge, speedometer and electric fuel gauge, all of whhich provided with translucent indirect illumination. The open models are provided with a neat hood and detachable sidescreens which are conveniently housed in a carrier in the boot when it is in use. The tourer body has spacious accommodation for luggage in the boot behind the rear seat, and in the two seater body exceptional space is available for luggage. The two seater model is provided with a tonneau cover. The sliding head saloons are fitted with a flush fittiing roof and concealed drainage ductswhich discharge rain water below the car.